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6 Best Tips for An Effective Business Website

0.Most small business owners today already know they need a website. Unfortunately, many treat it as nothing more than a digital brochure that displays its products, service, and contact information. In fact, your website is a powerful marketing tool that can bring in traffic, generate leads and close sales, and attract new customers. Turn your…

How to Choose a Domain Name for Your Business Website

Selecting a domain name is as important as choosing your business name. Just like the name of your company is your representation, your domain name will become your identity online.  It’s how people will find you on the web— it should be easy to find, align with your brand, and support your marketing efforts. It…

4 Best Rules for Content Marketing

Content is still the number one ranking factor for search engines. Want to know how to rank high? It’s simple – provide optimized, high-quality content that provides value to users and appeals to search engines. While the goal is simple, a lot of marketers and companies remain baffled by it. Many are still asking, “what…

8 Major Types of Google Algorithm Updates, Explained in Details

Types of Google Algorithm Google changes its ranking algorithm almost every day. Some of these are small tweaks, while others seriously redefine the SERPs. Keeping up with every Google algorithm update is critical to running a continuously effective SEO strategy and avoiding penalties from search engines. Among all the updates that Google has instituted so…

How to Use Social Media for Ecommerce Business on the Top 6 Platforms

Social Media for Ecommerce Business: Social media may be the last thing on your mind when it comes to marketing your e-commerce website. However, it’s actually a powerful channel if you know how to use it right. Think of it this way: there are over two billion users on Facebook alone, and that includes everyone…

The 5 Best Places to Share Your Content Online

An outstanding piece of content is a powerful thing – it boosts your SEO efforts, establishes you as an authority in your niche, and delivers value to your audience. With such massive potential, publishing it on your website is merely not enough. You want it to reach as many people as possible. Gain real traction…

How to Make the Perfect Instagram Profile: 4 Tips You Can Do Right Now

How to Make the Perfect Instagram Profile: With over 1 billion active users, 500 million daily users, and a potential advertising reach of 849.3 million users, Instagram should be a part of any social media marketing strategy. The engagement rate on this platform is higher than any other social media channel today. It’s also easy…

How to Setup Facebook Pixel on Your Website

If you’re using Facebook ads – which is an essential part of any social media marketing strategy – there’s one important tool you should be using ASAP. It’s called Facebook Pixel, and this small piece of code will help you maximise your social ad budget and boost your digital marketing campaign. Learn the basics about…

Top 5 Best Platforms for eCommerce Website

The number of platforms for e-commerce websites in the world has exploded following the rise of online shopping. Worldwide B2C e-commerce sales have now hit the 1.2 trillion mark, and the number is expected to continue growing. E-commerce has levelled the playing field for entrepreneurs. Today, one can sell products without having a brick-and-mortar store…

A Quick Guide to the Text Overlay Tool for Facebook Ads

Quick Guide to the Text Overlay Tool: The best billboards demand attention with in-your-face messages, bold fonts, and eye-catching colours and designs. Facebook takes the exact opposite approach with ads. The platform prefers ads that blend seamlessly with users’ news feeds, and it created a sophisticated Facebook image checker to enforce that strict standard on…

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