Selecting a domain name is as important as choosing your business name. Just like the name of your company is your representation, your domain name will become your identity online.
It’s how people will find you on the web— it should be easy to find, align with your brand, and support your marketing efforts. It also plays a considerable role in how your website performs.
With so much riding on how you choose a domain name, consider the following tips to help you make the best decision.
Not only does a domain for business impact your digital marketing strategy, but it also costs money to buy and keep one. Make sure you make the most of your investment. Follow these steps on selecting the perfect domain name:
Choose a domain name that’s easy to type and remember. Avoid slang (for example, using “u” instead of “you”). Use the universally-accepted spelling of words you want to use.
The longer and more complicated your domain name is, the higher the risk of people mistyping it. Not only will this prevent them from finding your site, but it may direct them to a different website with a similar spelling. Keep it short and straightforward.
Your domain name is a critical piece of your SEO strategy. Optimise it by using keywords related to your services and products.
If you have a window replacement business, for instance, you may want to pick WindowReplacement.com or WindowRepair.com. Having a keyword in the domain name boosts your rank in search engines, and your site will naturally come up when customers search for those keywords.
Is your business a local one? Then it makes sense to include the name of your location in your domain name. For example, use AucklandWindowRepair.com instead of the more general WindowRepair.com. This boosts your SEO efforts by making your site more relevant to local searchers. Try to find geographic domain extensions such as .nz if it suits your business.
As much as possible, don’t use numbers and hyphens in your domain name. Without seeing how your domain is spelled, people may leave out the hyphen or misspell the numbers, preventing them from reaching your website.
If you need these symbols in your domain name, consider registering the different variations, such as AucklandWindowRepairFive.com or AucklandWindowRepair5.com, just to be safe.
Domain names are big business— conglomerates and small companies alike protect their domain names as a valuable piece of digital real estate.
So before you choose a domain name, make sure it’s not being used by another company, copyrighted, or trademarked. Failing to research can cost you your domain, or worse, land you in legal trouble.
Once you’ve found the name you want, pay attention to the extension before you buy the domain name. Different extensions have different purposes, such as:
The .com extension is by far the most popular choice. Still, it can be hard to get one for the exact domain you want because they’re usually in high demand. If you’re in a common industry, most .com domains are probably taken already.
Fortunately, selecting the right extension for the right purpose can be just as good, or even better, than the typical .com.
Now you’re ready to buy your business domain! Once you have it, don’t forget to focus on optimising the rest of your website and build the foundation for effective SEO.
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