The number of platforms for e-commerce websites in the world has exploded following the rise of online shopping. Worldwide B2C e-commerce sales have now hit the 1.2 trillion mark, and the number is expected to continue growing.
E-commerce has levelled the playing field for entrepreneurs. Today, one can sell products without having a brick-and-mortar store as a base of operation. You can simply set-up an e-commerce site and open the digital doors of your business.
Once you’ve made that decision, the next step is to find the best e-commerce platform. It’s one of the most important drivers of e-commerce success— the right one will help you manage your business, streamline your sales process, trim down the cost of operations, and help you provide exceptional customer service.
There are many e-commerce platforms for you to choose from. Each of them has a different focus, such as:
Aside from knowing the focus of your online storefront, you also have to consider factors like the technical expertise required by the platform, pricing, target market (B2B vs B2C), and more.
Given all of these elements, the five e-commerce platforms below have proven to be the best choice for many sellers:
Shopify is one of the most popular e-commerce platforms right now, with over a million users, hundreds of thousands of online stores, and billions in transactions. This platform offers a complete and rich set of features that are easy to use, such capabilities for:
Shopify makes it fun and easy to run an online store, which naturally makes it a favourite all over the world.
BigCommerce is an excellent platform for fast-growing and large businesses. This hosted e-commerce platform works as both a shopping-cart type site and a comprehensive SaaS solution. BigCommerce has brilliant store management capabilities such as:
Because of these powerful features, BigCommerce is especially useful for sellers that specialise in technology or business.
Wix used to be a website builder, but it’s now a trusted e-commerce platform. While it may not have as many features as Shopify or BigCommerce, its easy drag-and-drop set-up makes it a breeze to design your storefront. Other great features include:
On top of those, the on-page support while you’re setting up your store is excellent for people who have no experience with e-commerce yet.
For maximum value for money, it’s hard to beat Weebly. All of its four e-commerce-focused price plans include benefits like e-mail marketing and credits for Google Ads. Other great features include:
It’s also scalable— you can begin with the starter plan which allows you to sell up to 10 products. As your business grows, you can move up to the business plan which offers unlimited products. Weebly is the best e-commerce platform for solo entrepreneurs and small businesses who want creative control over their online store without having to pay a premium price for other features.
Volusion is a hosted, cloud-based option that has been operating since 1999. During that span, the platform has already processed billions of sales. Volusion is considered one of the best e-commerce platforms today, with outstanding features like:
Volusion is a suitable choice for small-to-medium-sized businesses who want powerful tools without having to do any heavy lifting.
Ultimately, the best platform for your e-commerce website will still depend on your brand, business goals, budget, and other elements. Consider getting advice from an SEO agency that offers e-commerce SEO. They can help you explore what kind of e-commerce platforms will fit your business, and how to optimise it to increase visibility and profit.
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