How to Setup Facebook Pixel on Your Website

How to Setup Facebook Pixel on Your Website
June 29, 2020 SEM

If you’re using Facebook ads – which is an essential part of any social media marketing strategy – there’s one important tool you should be using ASAP. It’s called Facebook Pixel, and this small piece of code will help you maximise your social ad budget and boost your digital marketing campaign. Learn the basics about this tool and how you can install  or setup Facebook Pixel on your website today.

What is Facebook Pixel?

It’s basically a code you add to the header section of your site. After you create your Facebook Pixel, it places and triggers cookies which will track the actions of visitors in connection to your website and Facebook ads.

You can then use this data to track conversions and optimise your ads. It also helps you build more targeted audiences for your future ad campaigns, and remarket to people who’ve already interacted with your website and ads in some way.

Advantages of Facebook Pixel

Aside from generating valuable marketing information, Facebook also tracks Pixel advertising data, which increases the chances of your ads reaching your target audience. All of this will help you improve your conversion rates and increase your ROI.

Not currently using Facebook ads? You should still consider installing Facebook Pixel as soon as you can. It will start gathering information that you can use by the time you make your first Facebook ad, which means you don’t have to start from scratch.

Check out the key marketing benefits of this tool:

  • Use Conversion Tracking

See exactly how people interact with your website after they view your Facebook ad. You can also track them across devices— for instance, do people tend to view your ads on desktop, then switch to mobile before buying? This data will help you polish your ad strategy.

  • Use Retargeting 

Show targeted ads to visitors who’ve already interacted with your website. You can get really specific here. Let’s say a customer abandoned while shopping on your site, or added something to a wish list. You can show them ads for those exact products.

  • Optimise Your Facebooks Ads for Greater Conversions

Without Pixels, you can only optimise for clicks on your links. With one, you can now optimise for sign-ups, purchases, and other conversions that are more closely aligned with your goals.

That’s just the start of how Facebook Pixel can improve your marketing campaigns. For instance, you can also optimise your Facebook ads for value, or create lookalike audiences for better targeting. Best of all, installing Facebook Pixel is not as difficult as some might think.

How to Install Facebook Pixel on Your Website

Follow these five simple steps to get started:

  • STEP 1: Create a Facebook Pixel. 

Click on “Set Up Pixel” under the Facebook Pixel Tab. You can find this in your Facebook manager advertising account. Then, you can manually insert it by clicking “Copy and paste the code”.

  • STEP 2: Install the pixel.

Insert the Pixel code into your website’s header code. Paste it in the <head> </head> section.

  • STEP 3: Test your pixel.

Once you’ve installed your Facebook Pixel, check if it’s working properly. First, go to any page on your website. Open your Ads Manager, then click on the “Pixels” Tab. You should see the “Active” indicator.

  • STEP 4: Build a custom audience 

Now that your Facebook Pixel is working, you can start reaching out to your target customer base. Check the Facebook post size in Pixels to refine your ads. Then monitor your Facebook Pixels data to guide your next marketing steps like retargeting.

To do this, go to the “Pixels” section of your website, then click on “Create Custom Audience”. You can start creating a specialised audience based on factors like the number of page views, people who visit specific pages, visitors who completed registration, and more.


  • STEP 5: Give your Facebook Pixel a purpose.


Aside from custom conversions, you can also track nine “events” using your Facebook Pixel. You can track user actions like viewing content, initiating check-out, making a purchase, adding payment info, adding to carts or wish list, searching for products, leads, and completing registration.

Once you’ve decided which event you want to track, you can use the event code and add it to the <script> tag on the page. You can now start creating improved ads based on the event you’re tracking.

Facebook Pixel is a powerful tool to help you create a stronger social media marketing strategy. However, it’s just one part of effective Facebook advertising. Consider consulting an SMM expert to help you increase your ROI, maximise your ad spend, and grow your business through social media platforms.



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