Social Media for Ecommerce Business: Social media may be the last thing on your mind when it comes to marketing your e-commerce website. However, it’s actually a powerful channel if you know how to use it right. Think of it this way: there are over two billion users on Facebook alone, and that includes everyone from private individuals to groups and other brands. Within these groups are your target customers, and you can establish a more meaningful connection with them by using social media for business.
Between Facebook, Twitter, Instagram, LinkedIn and newer social networks like Steemit and Vero, where do you start? Start creating a solid social media strategy for your e-commerce website using five tips.
Each social media platform offers several ways to boost your e-commerce marketing efforts. Take a look at the following:
Run targeted LinkedIn advertising campaigns that narrow down your audience by industry, company, title, location, and other demographics.
When it comes to social media for b2b marketing, LinkedIn is one of the most useful platforms for your e-commerce website. Not only does it allow you to extremely target advertising, but it’s also an excellent channel to establish your brand’s authority, thought leadership, build your network, and in doing so, promote your e-commerce site.
Take time to study which of these social media platforms work best for your e-commerce site. For instance, Pinterest and Instagram are incredibly effective for home décor and fashion, since these platforms are visual in nature. Finally, consider hiring experts to streamline your social media strategy for your e-commerce site, so you can focus on doing business while they grow your online presence.
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