How to Use Social Media for Ecommerce Business on the Top 6 Platforms

How to Use Social Media for Ecommerce Business on the Top 6 Platforms
June 29, 2020 SEM

Social Media for Ecommerce Business: Social media may be the last thing on your mind when it comes to marketing your e-commerce website. However, it’s actually a powerful channel if you know how to use it right. Think of it this way: there are over two billion users on Facebook alone, and that includes everyone from private individuals to groups and other brands. Within these groups are your target customers, and you can establish a more meaningful connection with them by using social media for business.

Between Facebook, Twitter, Instagram, LinkedIn and newer social networks like Steemit and Vero, where do you start? Start creating a solid social media strategy for your e-commerce website using five tips.

Social Media Strategies for E-Commerce Websites

Each social media platform offers several ways to boost your e-commerce marketing efforts. Take a look at the following:

Facebook (2.4 billion+ users)

  • Use Facebook Live to display products on your live stream, which viewers can then purchase through screenshots, comments, and personal messages to your page.
  • Link from your e-commerce website to Facebook Messenger. You can set-up automatic responses that include top FAQs about your store, products, and services plus links on to your site.
  • Invest in Facebook Ads. Maximise your social media for business strategy by starting with boosted posts, then selecting the top-performing one to transform into an ongoing ad campaign. Make sure to test different ad formats as well, like carousel and video, to see which one works for your business.

Instagram (1 billion+ users)

  • Use shoppable posts in your Instagram Stories and standard images posts to make it easier for your customers to buy your products.
  • Try IGTV. Show off featured products using quick videos on Instagram’s IGTV feature.

YouTube (1.9 billion+ users)

  • Run YouTube ads to increase brand awareness and increase conversions for your e-commerce site.

Twitter (330 million+ active users)

  • Use Promoted Tweets to spark engagement for your e-commerce website and add shortened links to your online store.
  • Tap Twitter influencers to spread the word and tweet about your e-commerce website.

LinkedIn (303 million+ users)

Run targeted LinkedIn advertising campaigns that narrow down your audience by industry, company, title, location, and other demographics.

When it comes to social media for b2b marketing, LinkedIn is one of the most useful platforms for your e-commerce website. Not only does it allow you to extremely target advertising, but it’s also an excellent channel to establish your brand’s authority, thought leadership, build your network, and in doing so, promote your e-commerce site.

Pinterest (291 million+ users)

  • Add the “Shop the Look” Pins so users can buy your product while they are on Pinterest.
  • You can also add “Share” Pins to your e-commerce product pages to increase exposure for your store.

Grow Your Ecommerce Website Through Social Media

Take time to study which of these social media platforms work best for your e-commerce site. For instance, Pinterest and Instagram are incredibly effective for home décor and fashion, since these platforms are visual in nature. Finally, consider hiring experts to streamline your social media strategy for your e-commerce site, so you can focus on doing business while they grow your online presence.



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